Ecotton's mission is to define in simple terms, what information econsumers can rely on to make sensible decisions when selecting and purchasing products made from cotton.  

Simply put, cotton is an organic fiber and when landfilled will fully decompose.  Synthetic fibers will not, which is why cotton, if responsibly grown and sourced, combined with responsible consumer purchasing behaviors is the optimum balance between product quality, consumer choice and net sustainability.

Ecotton's process reduces or eliminates the waste that occurs before the consumer buys, wears or disposes the product, which is the most efficient way to recapture resource investment in the production of textiles and cotton based clothing and other products.